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Apart from being literate it is also important to be "financially literate" because 2/3rd of our lives is spent on earning, spending, saving and investing, for ourselves and for others. Given the uncertain times that we live in depending on bank fixed deposits, gold and/or real estate to build our wealth or reach our financial goals would be a futile attempt. It is time that we start looking beyond the obvious and start educating ourselves with the all important knowledge of managing our finances by understanding the opportunities. If we ignore or shy away from acquiring such knowledge there would be no one to blame except ourselves. There are several myths, misconceptions, prejudices and fear surrounding various asset classes that includes stocks, mutual funds and insurance which this book, stories weaved through conversational mode, endeavours to clear the haze by offering clarity over financial instruments answering several critical questions and can confidently say the content would enhance the knowledge on various financial products and services that is presented through lots of examples explained using simple language. The content can also be treated as a "self-help" book on simplifying the investment knowledge. The final outcome after reading the book would be the feeling of being an "informed investor."
Mainstream urban and real estate economics tend to ignore the supply side of the economy and to undervalue the significant role that the property market plays in the economic development of cities.
The Economics of Urban Property Markets is a cohesive analysis and synthesis of a wide range of factors that determine the regional development of cities. The book draws on institutional economics to explore the mechanisms, processes and dynamics through which the built environment is provided, and considers how these affect urban economic potential. The author advances the argument that the property market as an institution is a mediator through which economic potential can be realised and served.
This book is an invaluable resource for all students on urban and regional economics and built environment courses.
If we consider the current situation of the Brazilian real estate market, we can concluded that the basic principle of financial, namely buy cheap and sell high, had been forgotten by Brazilian consumers, that are buying a property, right now, with prices at the top, with the fixed idea that property value will continue to appreciate over time. The story offers tire of pointing out examples of bubbles and how not to be a contributor (and, later, victim) of them, but It seems that Brazilian have distanced themselves from reality. After all the real estate market is a mirror of the current Brazilian economic situation, and by this, actually, the Brazilian real estate bubble is located in the commercial market, with empty commercial buildings. In residential sector, the dramatic situation of oversupply in many Brazilian cities, appears in its true dimension, and notes how the levels of prices are outside the reality of local income. This phenomenon is generalized, and it is since 2012 that builders offer discount, which can reach up to 35%. Higher construction costs, an increase in interest rates, price of property that grew much more than real income, difficult in obtain loan, result in a creation of a super stock, whose consequence is stalling construction in many cities, with decrease of new releases, and unemployment in the sector, that in a year rose from 6,4 to 9,4%.The bubble began to inflate because of the joint action of several factors. The allowance of MCMV program (a public subside to allow low-income families to buy a home), was obtained thanks to an artificial reduction of interest, an increase of the financing term, the signs of speculation based on the World Cup and Olympics, with rotten credit granted by builders to sell on the plant a large scale, with a default rate in the range of 20%.The rescissions and the competition in the delivery of homes fired from 2012, with an increase inflation forcing rising interest rates, which began to be transferred to the real estate finance. The visible result of all this was, the top five homebuilders in Brazil indebted, whose market price is lower than equity value, and with a stock equivalent to years of sales.The principal of this situation is the federal government, through its tax policies and stimulus to credit. The government's insistence on further heat an already heated housing market will only get worse the outcome. Current fiscal and monetary policies of the Brazilian government are clearly inflationary. Such policies inevitably will increase the cost of living in Brazil, and all other costs associated with the resurgence of inflation. When the Brazilian government will be obliged to increase the domestic interest rate, there will be a direct impact of this measure in real estate. So it will be Brazil's turn to deal with a crisis created solely by the bad management of fiscal and monetary policies of the Brazilian government. Market will not have been the creator of the crisis, but the government of Brazil.
This collection of literature attempts to compile many of the classic, timeless works that have stood the test of time and offer them at a reduced, affordable price, in an attractive volume so that everyone can enjoy them.
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.
The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.
Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today.
Visit the Companion website at www.routledge.com/textbooks/9780415370974
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